If you are strategic about your network, and include those who could potentially hire you or refer you, and optimize your LinkedIn profile with content creation, you will start to develop name recognition. This unlocks potential opportunities down the road. 

• LinkedIn Profile Audit and Revision

  LinkedIn is a tool to strategically build your network, connect with others, and showcase your personal thought leadership. We guide you through:

  • Keyword optimization

  • Design, layout, and tools

  • Making strategic connections

  • Provide written copy for LinkedIn profile revision

• Content Design, Planning, and Posting

  You’ve created a profile, you passively engage by reading and even liking other user's content, but you're still struggling to hit post? We give you the confidence to share your knowledge with:

  • One on one session to guide you through content creation, posting, engagement, and establishing your voice

  • Strategize a monthly content calendar with pre-loaded posts and prompts (3 posts/week)

  • Customized graphics

  • 10 suggested networking connections/month

  • Strategy call with Mosah Fernandez Goodman, Executive Coach and Career Advocate for Top Talent Advocates

  • Bi-weekly check-ins

Time is a precious commodity and developing content can be consuming without an actionable plan. If you need to increase visibility and engagement, we can provide:

• One-on-one sessions followed by a step-by-step guide to content creation, including a content planning calendar, and established methods to align subject matter.

• LinkedIn posting etiquette and guidance on engaging your followers and increasing connections. 

• Customized graphics.

• Weekly or monthly content calendar (2 posts/week).

• Bi-weekly check-in.

• 30-minute phone call overhauling LinkedIn profile.

LinkedIn is an investment into your professional career. A 2021 social media CEO report found that 68% of Fortune 500 CEOs are now active on at least one social media platform. Of that 68%, 94% had a LinkedIn profile.

If you are curious how LinkedIn can benefit your career opportunities or business, an overview on how the algorithm works, how to create content and how to make strategic connections, we offer:

• Manager Level

  • One-on-one session walking you through profile optimization (including how to create an attention-grabbing headline), posting etiquette tips, hashtags, groups, strategic engagement, where to start with content creation, establishing your audience, and showcasing your value. 

• Executive Level: Two strategic sessions

  • LinkedIn Audit: profile optimization, posting etiquette, algorithm overview, keyword optimization, and how to develop content to establish your thought leadership.

  • Utilizing engagement and connections: we will look at market research showing how other industry leaders in your sector are bringing value to the platform and dive into strategic engagement (where and how to look for strategic connections, contributing to group conversations).